As much as it is important for you to have a proper listing, with pictures and detailed description of your products, it is also most essential that your products and services are reviewed and recommended by customers who have a verified purchase. The more feedback and reviews that your store receives, the better and more credible your profile would be for potential customers. You cannot however simply ask the customers to give positive feedback, or offer incentives in this regard. Amazon has specific and strict guidelines that govern your ads and what you may or may not write in your listing. You can also keep a track of your orders to assess your performance based on several factors including quantity, returns, sales over a certain period of time. The Amazon Sellers Central hub offers detailed analytical reports that give you a glimpse of your business and assists you in making the necessary changes to your operating plans and investments.
Marketing strategy is crucial for maintain any successful business. You need to invest a certain portion of your profits for marketing and promoting your products. Many websites that are visited by a large audience could carry your brand for you such as Black Berry Jam Conference. Your brand should be visible and attractive enough to grasp attention of the 150 million visitors that use Amazon website per month in the United States alone. Remember that reputation is of utmost importance. While you can register with any of the other e-commerce portals on the internet, you need to know that Amazon is the preferred choice of online shoppers. Due to this, you need to constantly observe the market trends, see what’s selling most and perhaps expand your product listing based on what’s more profitable to you. You could start with just a few products, however once your brand grows; you can expand your offering.