Any company that wants to stay viable in the long term is going to want to design an amazing logo. A logo is what represents your company, and it might make the difference between people remembering who you are and what you stand for or alternatively forgetting about you and your company the moment you stop talking to them. A bold way to make your logo stand out among the rest is to add a call to action to it, but suffice it to say that this is a contentious and often controversial issue and there is no real consensus regarding whether or not it is the way to go.
A call to action can often seem a bit too needy if it’s in your very logo. After all, a design logo is meant to represent your brand, not make people buy things. However, we would like to say that it’s not exactly out of the ordinary to do something like this. Calls to action are an essential aspect of running a business, and if your logo has a call to action in it then it might just end up being a great deal more effective than might have been the case otherwise.
Don’t get us wrong, it’s definitely a bit of a risk to add any kind of call to action to your logo, but at the end of the day it’s something that can give you that extra boost that you need. You can always just change your logo later on if the call to action doesn’t work, or alternatively it will work beautifully and your business will benefit as a result of your risky choices.